Stress-Free SellingTM  |  Make Objections Disappear  |  Turn Objections Into Sales  |  Write to Sell  |  Non-Traditional Selling
Sales Management  |  Hire the Best  |  Stress-Free BusinessTM
Sell on Rate  |  Rate Cards that Sell  |  Bad Ads Lose Customers


Overcome Overcoming Objections:
Stress-Free SellingTM - Selling on Rate Starts at the Top

(Management Course)

   "Selling On Rate Card was a real eye opener."
    Chris Barch, Associate Publisher, Charisma / Strang Communications

Proven strategies to eliminate discounting... regardless what your competition is doing

Whether you're the market leader or the little guy, there are several strategies you can take to sell on rate card nearly 100% of the time. You can virtually eliminate discounting... regardless what your competition is doing or your salespeople are saying.   

It starts at the top though. If you believe cutting rate is ok, so will your sales people. If you believe your rates are too high, so will your sales people. Your beliefs, practices and allowances flow through you to your sales people and your advertisers.
   “I liked all of it!  The rate percentage ratios were an 'ah ha'. 
    This session generated a lot of questions!"

    Nicole Harris, VP Publishing
    National Glass Association

So, how do you change your philosophy?
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Understand why prospects ask for discounts.

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Know what’s important to them.

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Make sure your sales people understand both.

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Assure your rates are appropriate.

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Give your reps the tools they need to sell on rate.

   "Practical, straight forward approach.  Ah Ha: Put sales-oriented information on the rate card!
    This was the best seminar I've ever attended... by far."

    Sheridan Sechter, President
    Flourish! / Indelible Media

Effective strategies to sell on rate
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Three programs to move you from rate cutting to rate integrity.
(For Advertising Sales Training)

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Get buy-in from your reps.

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Train your reps to overcome foreseeable obstacles.

   “This session is focused on measurables, statistics and offerings that produce best results
     for Publisher and Advertiser. Great level of detail.  Discussed actionable items that
     illustrated strategy and philosophy."

     Kevin Heubush, Managing Director
     American Health Information Management Association Magazine

Available As
60-90 minute program.  This session is best when followed by Create Effective Rate Cards and Stress-Free SellingTM so you create buy-in from your reps.


Improve profitability without incurring additional expenses
Selling on Rate Starts at the Top shows you how to surmount the unprofitable and stressful rate cutting platform you are currently doing business from. You will see increases in revenue per customer starting the first day after you implement tactics.  

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954-476-0067

 


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