Stress-Free SellingTM  |  Make Objections Disappear  |  Turn Objections Into Sales  |  Write to Sell  |  Non-Traditional Selling
Sales Management  |  Hire the Best  |  Stress-Free BusinessTM
Sell on Rate  |  Rate Cards that Sell  |  Bad Ads Lose Customers



Overcome Overcoming Objections:
Create Rate Cards that Sell

(Advertising Sales Training... Management Session)

 “Very detailed. No fluff. This is sure to pay for the event easily in increased revenue
  from my reps THIS ISSUE."
  Donna MacNeil, VP Group Publisher
  Brunico Communications

Create rate cards that create desire...
Make your rate card a paper sales person.

So little is written about creating rate cards, this critical item is often ignored. This program is the highest rated program by Publishers and Ad Directors as they finally receive the answers to questions and challenges that have been in the back of their minds since the beginning.

Many companies think of rate cards as a piece whose sole purpose is to disseminate rates. Since decisions are being made when reviewing this critical document, use it to convince and create desire. Use it to upsell size and frequency. Your rate card is your paper salesperson, yet most rate cards lack selling power. Discover the strategies to maximize the hidden opportunities in your rate card.
"... A real eye opener."

 Chris Barch, Associate Publisher
  Charisma / Strang Communications

Rate cards are frequently a decision-making tool, yet they lack selling power
Create Rate Cards that Sell illustrates how to infuse excitement into an otherwise boring document creating a paper salesperson.
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Your rate card can convince and create desire.
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Set rates to encourage increasing size and frequency.
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Choose sizes, shapes, color and frequency that maximize advertiser results.
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Create “Yes” instead of “Your price is too high” with your rate card.
“Great statistics.  Great information. I never attended a session on rate cards.
  The entire presentation was an ‘ah ha’ experience. You presented simple, direct,
  easy to understand tactics. Great presentation!"

  Michael Stern, Co-Publisher
  Aventura Magazine

Topics Covered
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Eight strategies to apply to every piece you write.
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Create compelling openings to draw prospects in and avoid the round file.
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Tips to create confidence... and desire.
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Check list to assure letters and proposals are effective.

Available As
Conference session or one-on-one project with Publishers and Ad Directors who set rates, sizes and create rate policies.

As a consulting project, additional deliverables include: Excel document to calculate rates for subsequent years, two to three year rate card plan, knowledge to use when creating new titles making you self-sufficient.  

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Ask Jenae about her no-charge, follow-up program
Our mission: Your success. Call today to find out more.
954-476-0067
 


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