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Overcome Overcoming Objections: In The News


August 2005 - Folio Magazine
Folio Magazine, trade magazine for the magazine industry, published the first in a series of articles about Stress-Free SellingTM, the 7 steps to successful sales. The first step discusses the first step, setting the foundation. This step includes Prospecting and Pre-Call Planning. Donald Trump is quoted as saying, "To me, selling begins with investing time in preparation and planning." Read the article.
September 2004 - SALES & MARKETING MANAGEMENT Magazine Interviews Sales Powerhouse®
Searching for ways to make sales more effective, Sales & Marketing Management interviewed Jenae Rubin of Sales Powerhouse. In their September 2004 issue, Rubin was featured in an article titled Understanding Solutions. In this article understanding the benefits of fact finding and the impact it will have on sales was covered. Here's a glimpse at the article:
Do your salespeople talk only about product features because they fail to understand or identify solutions for customers? Jenae Rubin, president of Sales Powerhouse, in Fort Lauderdale, Fla., offers three ways to get reps out of the feature-selling rut.

Don't send them in cold. Force fact-finding. Ask questions.

The Ohio Newspaper Association picked up this article and ran it in their September newsletter as well.
July 2004 - Rubin Judges Eddies
Jenae Rubin of Sales Powerhouse® was selected as Judge for the 2004 Eddie Awards.

This competition is for magazine excellence and spans 14 categories covering consumer, B2B, association, and online publishing segments. This unique competition evaluates magazines against their own mission statement, rather than the competition. Entrants are judged on how well they fulfill their mission statements, the quality of their content and how the overall design and production supports their mission. The Eddie Awards are sponsored by Folio Magazine. Winners will be published in the December 2004 edition. The 15th Annual Eddie Awards and the 18th Annual Ozzie Awards will be presented Monday, November 15, 2004 during the Celebration of Excellence Awards Gala at the magazine industry's premiere trade show and conference Folio.

Ms. Rubin has an extensive background with local and international publications serving consumers and trade.

March 2004 - BRIGHTHOUSE NETWORKS Incorporates Powerhouse Techniques
Jenae Rubin, president of Sales Powerhouse®, gave the second of four sales training sessions to Brighthouse Networks. Brighthouse is a cable and internet company serving 2.1 million customers in homes like yours across the United States. The top salesperson in one of their Central Florida offices said, "The session flew by. It was fun, and the information was useful."

Rubin's specialty is local market sales. She personally outsold three territories combined with total population of four times of the territory she was responsible for. "I appreciate the information coming from someone who has been in the trenches," said Brighthouse rep.

The next session is scheduled for April 2004

December 2003 - Sales Powerhouse® Holds Public Seminar
On December 4, 2003 Sales Powerhouse will present 99 Secrets to Increasing Sales & Keeping Customers Longer. This two part, half day session is designed to help new and seasoned sales professionals hone their skills, more effectively communicate with their customers and prospects, and close more sales.

Jenae Rubin, president of Sales Powerhouse® , sold more advertising in Volusia county (500,000 population) than Palm Beach, St. John's and Brevard counties (2 million plus population) combined when she was with Miles Media Group, the world's largest provider of visitor information about Florida. At this seminar, she will share some of the important tactics that permitted this superior performance. "These ideas will work for most businesses anywhere in the country," claims Rubin.

The seminar will run from 9am - 12:15pm. It is open to the public. Admission is $89. This session will be audio taped and video taped by BrightHouse Networks. These tapes will be available for sale through their web site, SalesPowerhouse.com. For more information, call 954-476-0067.

September 2003 - American Advertising Federation District Distributes Powerhouse Manual
The Fourth District of the American Advertising Federation, consisting of Florida and the Caribbean, agreed to distribute "How to Run a Wildly Successful Fundraiser Auction" to each club in its region. "This will have a significant impact on the clubs' abilities to raise money more easily," said District Governor Chris Scali. "This book is incredibly well organized, and easy to follow. It is a great asset to our organization."

This 73-page handbook and forms CD, created by Sales Powerhouse® , identifies every step required to run a fundraiser auction. Items included are: Timed agendas for all meetings, planning and writing the auction catalog, job descriptions for all functions including the auctioneer, pre and post issues.

Jenae Rubin, president of Sales Powerhouse® , has run seven wildly successful fundraiser auctions using the techniques outlined in this handbook. Jenae is a past president and district chairman of AAF clubs.

July 2003 - Rubin Judges Ozzies
Jenae Rubin of Sales Powerhouse® was selected as Judge for the 2003 Ozzie Awards.

This contest is for magazine excellence and spans 14 categories covering consumer, B2B, association, and custom publishing segments. Judges select the magazines that best exemplify standards of excellence. Categories include best cover, best feature design, Best Media Kit design, best use of illustration for single article, best use of black and white photography, and best use of color photography. The Ozzie Awards are sponsored by Folio Magazine. Winners will be published in the December 2003 edition.

Ms. Rubin has an extensive background with local and international publications serving consumers and trade.

April 2003 - Sales Powerhouse® Trains Publishing Execs
Jenae Rubin, president of Sales Powerhouse®, will speak at the Folio West Conference in Los Angeles this week. Folio is a trade magazine for the magazine industry. Rubin will lead two seminars: "Turn Objections into Ads" and "Pearl Marketing".

Last month, Rubin spoke at the Folio Mid-West conference in Chicago. Approximately 150 publishing industry representatives attended her sessions. Publishers, sales managers and account executives attended. They represented domestic and international consumer and trade magazines.

Sales Powerhouse® is a sales and marketing consulting firm with 23 years hands-on successes. Their goal is to help businesses reach the #1 position in their market.


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Our mission: Your success. Call today to find out more.
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