Stress-Free SellingTM  |  Make Objections Disappear  |  Turn Objections Into Sales  |  Write to Sell  |  Non-Traditional Selling
Sales Management  |  Hire the Best  |  Stress-Free BusinessTM
Sell on Rate  |  Rate Cards that Sell  |  Bad Ads Lose Customers


Overcome Overcoming Objections: Hire the Best.  Leave the Rest.



          "You taught me how to fish. I wasted years hiring the wrong people,
            because I did not know how to recognize salespeople who really have the sales skills."

            Hillary Bresser, CEO, DotCom Marketing


Background
When untrained in sales, it is challenging to know if a candidate is really a good salesperson. If you don't know what a good response or technique is.  Relying on instincts often results in poor hiring decisions. This can cost a lot of money, in salary and opportunity loss. Don't be fooled by good resumes.  Identify true sales stallions.


Hire stallions 
One good salesperson outperforms many inferior salespeople.  Inept salespeople may not produce at all.  Companies scared to invest in an appropriate compensation package lose a lot more because of lack of performance.  Hire a top notch salesperson and sales happen within days or weeks.  Amateurs often produce nothing for months.  With stallions, if sales do not appear within weeks, you let the person go, and your liability is a few weeks worth of salary.  Companies hiring amateurs tend to hold on (wishing and hoping), and their exposure turns into months worth of salary, opportunity loss, and a bad reputation in the field. 


Institute a hiring plan
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Before you interview, identify the characteristics important for your company.

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Interview to these criteria.

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Evaluate candidates objectively, eliminating subjectivity.

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Insure success by covering all bases so your expectations and theirs are congruent.

Hiring & Interviewing Program & Manual
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Identify and rate the most important characteristics your company.

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Customize the interview to these criteria.

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Provide guidance for each question showing you what to look for in candidates’ answers so you identify people who already have sales skills not just those who look good on paper.

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Evaluate and compare candidates objectively to facilitate the decision.

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Insure success by covering all bases so your expectations and theirs are congruent.


Hiring qualified Salespeople results in sales… immediately
Sales stallions outperform amateurs 3 to 1, 4 to 1 even 10 to 1. When you how to identify sales stallions, you will be able to replicate it for every department in your company and use it for years.

Here's an outline of the hiring program and 70+ page manual

Setting the Foundation
Step 1 - Avoid Discrimination
Step 2 - Create Position Description
Step 3 - Determine Compensation

Interview Process
Step 1 - Write Ads, Find Candidates
Step 2 - Initial Contacts
Step 3 - Evaluate Resumes
Step 4 - Initial Phone Interview
Step 5 - In Person Interview
Step 6 - Second Interview
Step 7 - Make the Offer
Step 8 - Reference Interview
Step 9 - Put the Offer in Writing

Sample Travel & Expense Policy

Available As
One to two hour program. This is also available as a one-on-one, customized consultation.

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