Stress-Free SellingTM
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Make Objections Disappear
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Turn Objections Into Sales
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Write to Sell
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Non-Traditional Selling
Sales Management
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Hire the Best
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Stress-Free BusinessTM
Sell on Rate
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Rate Cards that Sell
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Bad Ads Lose Customers
Overcome Overcoming Objections:
Stress-Free Ad Design - Bad Ads Lose Customers
(Advertising Sales Training)
"I have been in ad sales for more than 20 years.
This was one of the most useful training sessions...
much more than I ever would have imagined."
Pamela Burt, Account Executive,
Industry Magazine
How salespeople can help reduce cancellations
If ads don't work, your magazine is blamed, advertisers don't renew and cancel. The salesperson
back pedals trying to save the account or gives up. Often the advertiser won't return calls. If
you create many ads, you will reduce attrition and increase sales by showing your salespeople
how to collect information that helps your ad department design effective ads.
Designed For
Companies who create many ads for their advertisers. Both salespeople and artists will benefit
from this session as they learn how to work together to create results for your customers.
Here's what sales reps will learn...
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How to take charge of this part of the sale. |
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The critical information to give to your Art Department so they can
design killer, effective ads. |
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How to write headlines that get attention so ads are read. |
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And how to motivate action. |
Included with this session is a check list. This way you will not forget to cover important items...
so you don't lose the business you worked so hard to get.
Reps will benefit if...
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Advertisers complain of lack of results, and your company designed the
ads. |
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Headlines are missing from most of your ads . |
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Many of your ads start with the advertiser's name. |
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Other than a photo, logo, a few bullet points and copy of an ad they’re
running somewhere else, reps don't really know what else to get from
advertisers. |
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Your advertisers tell you what to put in their ads, so they are in
control of the design process, not you! |
Results
Dramatically reduce cancellations due to non-response. Gain expert status, elevating trust,
and increasing schedules. Move from salesperson to trusted ally.
Available As
This is a two to three hour program. Sales people love this session!
Go back to
list of Sales Programs
Ask Jenae about her no-charge, follow-up program
Our mission: Your success. Call today to find out more.
954-476-0067
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